Advertising

• Since launching my artist brand in 2020, I have honed my advertising skills to promote my music effectively. Using both above-the-line and below-the-line strategies, I have achieved over 20,000 impressions and 5,000 followers on Instagram through engaging reels and stories.

• Additionally, I partnered with RouteNote to distribute my music globally across streaming platforms. By leveraging TikTok, where friends shared videos featuring my songs, some of my tracks went viral, gaining significant traction in South Asia.